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Alphabet Inc. logo

GOOG

Alphabet Inc.

TechnologyInternet Content & Information$3.80T Market Cap

Google Search, YouTube, Android, Google Cloud, Waymo self-driving. Track real-time insider trading activity, SEC Form 4 filings, and executive stock transactions.

SEC Form 4 FilingsStock Chart
Insider Sentiment
Based on recent trading activity
53%Neutral
Buy/Sell Ratio69% buys
BearishBullish

Insider Buys

8

$87.11M

Insider Sales

7

$39.71M

Total Volume

$126.81M

15 transactions

Net Activity

+$47.40M

Net buying

Proprietary Ratings
Calculated from Form 4 transactions
100Confidence

Sentiment Rating

Strong Accumulation

CEO Conviction Index

High Conviction Accumulation

Key Drivers

  • •Moderate accumulation: purchases represent 69% of total transaction value.
  • •Cluster buying: 5 unique insiders purchased shares, showing strong alignment.
  • •CEO buying activity detected. When chief executives put their own money at risk, it is historically a strong bullish signal.
  • •CFO buying activity detected. Statistical studies show CFO purchases have high predictive power due to their direct visibility into balance sheet details.
  • •Ultra-high accumulation: total purchase value exceeds $10M.
  • •Significant liquidation: total sale value exceeds $10M.
Score Methodology

The Insider Confidence Score (1-100) measures executive conviction. Starting from a neutral 50, it adjusts based on:

  • +15Strong Buy Ratio: Purchases > 70% of volume (or up to -15 for heavy sales).
  • +20Cluster Buying: ≥3 unique insiders buying within a 30-day window.
  • +15CEO Buying: CEO committing own capital shows high conviction.
  • +10CFO Buying: CFO purchasing shares shows financial alignment.
Sector & Industry
Technology Comparison
Industry Buy Conviction0%
GOOG Buy Conviction69%
Industry Rank#0 of 1
Volume Contribution301.8%
Total Industry Activity$42.01M

GOOG has an insider buy conviction of 69%, compared to the Technology sector buy average of 0%.

Top Insiders
Most active traders
S
1

Sundar Pichai

CEO

1 buys2 sells

$36.52M total

V
2

VP Operations

VP

3 buys0 sells

$30.53M total

R
3

Ruth Porat

CFO

1 buys2 sells

$27.61M total

B
4

Board Director

Dir

1 buys2 sells

$19.74M total

C
5

Chief Operating Officer

COO

2 buys1 sells

$12.42M total

Insider Trading Summary
Automated trend commentary

Over the last 90 days, corporate insiders at Alphabet Inc. (GOOG) engaged in a total of 15 transactions reported via SEC Form 4 filings. Among these, 8 were open-market purchases and 7 were sales. The total volume of insider trading reached $126.81M.

The net insider activity for GOOG shows a net buying bias of $47.40M. This activity represents a 69% buy ratio, suggesting that insiders are currently strongly bullish on the company's near-term outlook relative to recent history.

The most notable individual transaction was a Purchase by Ruth Porat (CFO), who traded 48.6K shares valued at $15.68M on Sep 1, 2026.

Quick Actions

Advanced ScreenerLatest TradesView Charts
Trading History
GOOG insider transactions from SEC Form 4 filings
DateInsiderTypeSharesPriceValueFiling

Sep 24, 2026

4 days ago

VP Operations

VP

VP
Buy22.9K$315.04$7.21M

Sep 18, 2026

1 weeks ago

Chief Operating Officer

COO

COO
Buy13.6K$323.21$4.39M

Sep 17, 2026

1 weeks ago

Board Director

Dir

Director
Sell8.6K$302.39$2.61M

Sep 16, 2026

1 weeks ago

Ruth Porat

CFO

CFO
Sell25.1K$321.85$8.09M

Sep 14, 2026

2 weeks ago

Sundar Pichai

CEO

CEO
Sell36.9K$316.10$11.66M

Sep 13, 2026

2 weeks ago

Chief Operating Officer

COO

COO
Buy21.2K$304.55$6.46M

Sep 10, 2026

2 weeks ago

Chief Operating Officer

COO

COO
Sell5.2K$305.21$1.57M

Sep 10, 2026

2 weeks ago

VP Operations

VP

VP
Buy25.0K$325.87$8.16M

Sep 9, 2026

2 weeks ago

Ruth Porat

CFO

CFO
Sell12.7K$301.99$3.83M

Sep 6, 2026

3 weeks ago

Board Director

Dir

Director
Sell6.7K$317.60$2.14M

Sep 6, 2026

3 weeks ago

Board Director

Dir

Director
Buy49.2K$304.75$14.99M

Sep 6, 2026

3 weeks ago

Sundar Pichai

CEO

CEO
Buy48.4K$311.22$15.06M

Sep 1, 2026

3 weeks ago

Ruth Porat

CFO

CFO
Buy48.6K$323.00$15.68M

Aug 31, 2026

4 weeks ago

Sundar Pichai

CEO

CEO
Sell31.1K$315.08$9.80M

Aug 31, 2026

4 weeks ago

VP Operations

VP

VP
Buy48.2K$314.82$15.16M

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FAQs About Alphabet Inc. Insider Trading

Answers to common questions regarding corporate filings and executive sentiment for GOOG.

Based on SEC Form 4 disclosures, the Insider Confidence Score for GOOG is currently 100/100, which reflects a strong accumulation bias. This calculation accounts for a total of 8 purchases and 7 sales by company executives over the last 90 days.

The CEO Conviction Index for GOOG is rated as "High Conviction Accumulation". Executive buying is typically a strong vote of confidence as C-level leaders have the most intimate knowledge of their firm's prospects. Officer selling, on the other hand, is often routine and does not automatically signal operational weakness.

No. Insider tracking is a highly informative technical signal that indicates executive sentiment, but it should not be the sole basis for a transaction. Investors should combine this filing analysis with company financials, sector trends, and risk management criteria.